ABOUT

Sierra Smith is a New York–based creative, stylist, and community strategist passionate about empowering communities and amplifying underrepresented voices. She is the founder of A Convo With Friends (ACWF), a community-driven lifestyle brand that celebrates culture, connection, and collaboration, dedicated to propelling the visions of Black and Brown communities.

With over a decade of experience in fashion, styling, marketing, and community engagement, Sierra brings a unique blend of creative vision, strategic insight, and hands-on experience in building vibrant, inclusive spaces. She excels at translating relationships and community insights into meaningful experiences—whether curating editorial and red carpet looks, helping brands define their digital and commercial style, or producing immersive, interactive events that bring people together.

Sierra believes that genuine connection drives sustainable change. Her work—spanning talent styling, brand collaborations, and community initiatives—reflects a commitment to fostering environments where every voice is heard, every vision is valued, and every experience leaves a lasting impact